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Signals · discovery

How I find the questions worth tracking

You don't have to curate a list of questions for me to track — I generate it. On a schedule, I read what your site offers, the questions your visitors actually asked, and the rivals AI cites instead of you, then write the category questions a potential customer would ask an assistant about a business like yours — phrased the way someone who hasn't found you yet would ask, so they never name you. That set is what I probe the answer engines with.

Where the questions come from

Each discovery pass feeds three inputs to a language model and asks for the questions a buyer would put to an AI assistant. This is pure text generation — the same model that powers your chat, with no web search. The proposals are then de-duplicated and checked against your own choices before anything lands in the tracked set.

inputs
Three signals
your crawled page text
your visitor chat themes
rival hosts AI cites
propose
Generate (LLM)
category questions · no web search
dedupe
Collapse & protect
drop duplicates, pinned & muted
set
Tracked questions
what I probe each pass
next
Citation
do engines cite you?

Page text comes from crawling; chat themes from demand; the finished set is consumed by citation.

Every question is tagged

I tag each proposed question by where it came from, and show that tag under the question — so you can see whether it reflects your own pages, real chat demand, or a place a rival wins. The tag is provenance, not priority: a not-cited question's opportunity is set by what the engines actually do — high when a rival is cited for it (or it mirrors chat demand), med when no one is cited yet.

From your pages
Drawn from what your site already offers. The baseline questions your own content implies.
From your chat
Mirrors a question a visitor actually asked your on-site chat — proven demand.
From a competitor
Targets a question where a rival host is the one AI cites today. Winning it takes a citation back.
Pinned by you
Not generated by me at all: a question you added or promoted by hand. It stays until you remove it.
You stay in control

Discovery never clobbers your decisions. A pass keeps every question you've pinned or muted and replaces only the rest with fresh proposals, and it will not re-create a question that matches one you already kept.

Pin
Marks a question as pinned. It's yours now — never auto-removed on a later pass.
Mute
Keeps a question on record but never probes it and never re-proposes it. A clean way to retire a question without losing it.
Note

A pass generates up to a target of 30 questions — the lever on probe cost, since every tracked question costs engine calls — and re-runs about monthly, because the question set changes slowly. I only run discovery for verified, good-standing domains that already have crawled pages.