Whether AI describes you accurately
Citation asks whether engines talk about you. Representation asks what they say — is it true, and how does it frame you? A confidently wrong answer about your price, product, or compliance loses deals, so I check the answers engines give against your own pages.
It rides the same probe as Citation — no extra schedule, no setup, nothing for you to fill in. For every answer that names your business, I compare its claims against your crawled pages — your own site is the source of truth — and read the overall framing.
I only flag a claim as wrong when I can quote the exact sentence on your site it contradicts. If your pages don't address a claim, I say nothing — I never guess that an engine is wrong about you. That keeps a false “the AI got you wrong” flag close to impossible.
Two readings each pass, both from answers that mention you:
Claims your site simply doesn't address are left alone, not surfaced as questions — that keeps the card to things you can act on with confidence.
Your page is the authority, so the fix is always to make the truth easier for engines to learn: correct or strengthen the page, add structured data, and earn citations so the model re-learns it. Sentiment is a monitor — a trend to watch, not a number to chase.