Answers, not search
People do not want ten blue links. They want the one answer, phrased the way they asked. ARIA replies. It does not make you hunt.
About ARIA
We make every website worth talking to
ARIA is built by the QED team. We turn the content you already publish into a grounded conversation, so visitors can simply ask, and get an answer with a source.
01 Our story
Answers should not be buried
The QED team builds ARIA so companies can turn the content they already have into a conversation. Most businesses have already written the answer to almost every question a customer might ask. The problem is that the answer is hidden three clicks deep in a menu, or stuck inside a PDF nobody opens.
ARIA reads what you have published and lets people ask for it in plain language. No re-platforming, no rewrite, no content migration. The same pages, docs and product data you maintain today become a chat and voice experience that answers in your tone of voice, with a link back to the source.
02 What we believe
Four principles behind everything we ship
Grounded, never guessed
Every answer is drawn from your real content and comes with a citation. If ARIA cannot back it up, it says so instead of inventing one.
Your data stays yours
Your content is yours, and so are the conversations it powers. We build for privacy and clear data ownership from the first line of code.
Ship in a day, not a quarter
Connect your site, embed the widget, go live. Useful conversation should be a same-day decision, not a multi-quarter project.
Built by the QED team
A small, senior team with a single focus
ARIA is designed, built and operated by the QED team. Twelve years of building software for other people’s hardest problems went into it, and it shows in what ARIA refuses to guess at. We would love to hear what you are building.