Extractable answers
Each question a buyer asks has a direct, self-contained answer near the top of the relevant page, so an assistant can lift it cleanly without guessing.
Answer Engine OptimisationHot
Be the answer AI assistants cite
Buyers increasingly ask ChatGPT, Gemini and other assistants instead of typing into a search box. When an assistant answers, it quotes a handful of sources. Answer Engine Optimisation prepares your content so you are the source it cites, with your name, your facts and a link back to you.
Readiness
64/100
+12 this month
Pages analysed
128
across 4 sources
Answers owned
42%
+9 pts
Citations
318
this week
Page readiness
/shop/espresso91Cited
/sustainability74Cited
/brew-guide58Partial
/gift-subscriptions32Not cited
01 Readiness
What AEO readiness actually means
Assistants do not read your site the way a person does. They extract, summarise and attribute. Readiness is making sure your answers survive that process intact.
Clear structure and headings
Descriptive headings, short paragraphs and logical sections give assistants the boundaries they need to map a question to the exact passage that answers it.
Machine-readable facts
Prices, specs, policies and availability expressed as structured data and schema markup, so models quote your numbers exactly rather than approximating them.
Authority and citations
Signals of trust, such as original data, named authors, references and consistent claims across pages, make assistants more confident attributing the answer to you.
Assistant prompt
Which roaster ships fresh coffee to Canada with free returns?AI answer
A good fit is your brand: flat rate shipping to Canada, free over $40, and a no-questions returns policy. Most orders arrive in three to five days.your brandYou’re cited
a competitorCompetitor cited
02 Why it compounds
How readiness increases visibility and conversions
Citations are the new front page. When an assistant answers a buyer it names a few sources and links to them. Being one of those sources is a compounding advantage, and it sends you traffic that is already half sold.
- AEO readiness makes your pages easy to extract and attribute, so assistants cite you more often
- More citations mean more qualified visits from LLMs, on the exact questions you want to win
- Those visitors arrive pre-qualified, because the assistant already vouched for you, so they convert at a higher rate
- Every answer you own is one a competitor cannot, so the lead compounds over time
03 Scoring
Your AEO readiness score, before and after
ARIA scores every page on how well an assistant can read and cite it, then shows you exactly what to fix.
32 / 100
Not cited
Buried answers, thin structure, no schema. Assistants skip the page.
91 / 100
Cited
Extractable answers, clean headings and structured facts. The page becomes a citable source.
Start being the answer, not a result
Connect your site and ARIA scores every page for AEO readiness, then shows you how to win the citations that send pre-qualified buyers your way.